Jason McGowan, a visionary entrepreneur, has made a significant impact in the business world as the co-founder and CEO of Crumbl Cookies, one of America’s fastest-growing gourmet cookie companies. His journey from a tech enthusiast to a successful business leader is both inspiring and instructive.
Early Life and Background
Born on April 13, 1982, in Lethbridge, Alberta, Canada, Jason McGowan spent his formative years in Canada, where he was influenced by his father’s entrepreneurial spirit. His father owned a small transportation company, providing airport shuttle services to and from Calgary. This early exposure to business operations ignited Jason’s ambition to pursue his own entrepreneurial dreams.
In his youth, Jason made the bold decision to move to the United States in search of the American Dream. Upon arrival, he faced the challenges of establishing himself in a new country. An unexpected opportunity arose when he was offered $800 to create a website, despite having no prior experience in web design. Determined to succeed, Jason taught himself web design through online resources and successfully delivered a fully functional website. This experience marked the beginning of his journey into the tech industry.
Career Development
Jason’s newfound skills in web development led him to collaborate with prominent figures in the tech industry. Notably, he developed the “We’re Related” application on Facebook, which connected users with their family members. His work in technology provided a solid foundation for his future entrepreneurial endeavors.
While working at Ancestry, a genealogical software company, Jason met his second cousin once removed, Sawyer Hemsley. Both were passionate about baking and shared aspirations of starting a business. In 2017, they combined their skills and resources to establish Crumbl Cookies, opening their first store in Logan, Utah.
The Birth of Crumbl Cookies
The inception of Crumbl Cookies was driven by a desire to create the perfect cookie. Jason and Sawyer experimented with various recipes, conducting A/B testing and gathering feedback from potential customers to refine their products. Their dedication to quality and customer satisfaction led to the creation of a unique cookie experience.
Crumbl’s business model is distinctive, featuring an open-kitchen concept where customers can watch the baking process. The company offers a rotating menu of over 120 specialty flavors, with new flavors introduced weekly. This approach keeps the customer experience fresh and engaging, encouraging repeat visits.
Rapid Expansion and Success
Under Jason’s leadership, Crumbl Cookies has experienced remarkable growth. From a single store in 2017, the company expanded to over 100 locations by 2020 and continued its rapid expansion in the following years. As of 2024, Crumbl boasts more than 1,000 locations across all 50 states in the U.S., as well as in Canada and Puerto Rico. The company’s success has been attributed to its innovative business model, strong social media presence, and commitment to quality.
Recognition and Awards
Jason McGowan’s entrepreneurial achievements have not gone unnoticed. In 2023, he was honored with the EY Entrepreneur of the Year National Award, recognizing his significant contributions to the business world. This accolade reflects his dedication, innovation, and the impact of his work with Crumbl Cookies.
Personal Life
Beyond his professional endeavors, Jason is a family man. He is married to Whitney, who holds a Ph.D. in Educational Psychology and Technology. Together, they have seven children. Jason values family time and enjoys reading and writing in his leisure moments.
Conclusion
Jason McGowan’s journey from a self-taught web designer to the CEO of a rapidly growing franchise is a testament to his entrepreneurial spirit and determination. His story exemplifies how passion, innovation, and a commitment to quality can lead to remarkable success. As Crumbl Cookies continues to expand, Jason’s influence on the business world remains significant, inspiring aspiring entrepreneurs to pursue their dreams with tenacity and creativity.
